Summary of Moments of Impact

How to Design Strategic Conversations That Accelerate Change

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Moments of Impact book summary
Meetings or brainstorming sessions are the usual venues for planning strategy, but strategic conversations are far more effective.


8 Overall

9 Applicability

8 Innovation

8 Style


Meetings and brainstorming sessions have long been the standard settings for planning and strategy. But meetings put people to sleep, and brainstorming simply doesn’t work. Strategic conversations – “interactive strategic problem-solving sessions” – are the perfect planning venues. During the past 15 years, authors Chris Ertel and Lisa Kay Solomon planned and implemented hundreds of strategic conversations for companies in more than 20 industries, and now they explain how these conversations work. getAbstract recommends their innovative method to leaders who must make difficult decisions, entrepreneurs who work with boards and investors, agents of social change, and business-school faculty and students.

In this summary, you will learn

  • What “VUCA World” is,
  • How to confront its “adaptive challenges,”
  • How to hold strategic conversations according to five core principles, and
  • How to manage the “yabbuts” who say “yes, but” and can undermine strategic conversations.


“Messy, Open-Ended and Ill-Defined”
The fact-based film Moneyball stars Brad Pitt as Billy Beane, the general manager of the major league Oakland Athletics baseball team. The team is in big trouble because its top three stars have moved on to wealthier teams. Frustrated, Beane...
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About the Authors

Chris Ertel is a strategy consultant to senior executives of Fortune 500 companies. Lisa Kay Solomon works with executives to design better futures through innovation leadership.

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    How to manage your business in a volatile, uncertain, complex and ambiguous world.

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