This “playbook for winning” by A.G. Lafley – legendary former CEO of Procter & Gamble (P&G) – and Rotman School of Management former dean Roger L. Martin sets a new standard in the field of strategy. The authors explain that strategy demands making tough choices in a stressful and inescapably volatile, uncertain, complex and ambiguous (VUCA) environment – the daily environment of business. Their tone is businesslike and direct. They don’t waste time complimenting themselves, and it’s hard to argue with their experience.
About the Authors
Now retired, A.G. Lafley served for many years as CEO, president and chairman of Procter & Gamble. Roger L. Martin was dean of the University of Toronto’s Rotman School of Management from 1998–2013 and is an author of several business books.