Summary of Strategic Alliances

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9 Overall

9 Applicability

7 Innovation

8 Style


A thriving strategic alliance between organizations requires as much art as science. So says Steve Steinhilber, vice president in charge of strategic alliances for Cisco Systems. He distills his extensive experience with crafting, managing and maintaining these crucial partnerships worldwide into a compact, comprehensive guide. Companies seeking to expand their prospects are turning to alliances as strategic options, and Steinhilber provides the road map for preparing your firm to enter into partnerships. While strategizing, planning and researching are critical, he emphasizes that it’s people and their relationships that make or break a strategic alliance. getAbstract recommends this concise manual – chock-full of useful information and helpful examples – to executives in alliance management and those contemplating a strategic alliance.

In this summary, you will learn

  • Why strategic alliances are important,
  • What three components a successful alliance absolutely needs and
  • How to handle complexity in strategic alliances.

About the Author

Steve Steinhilber is vice president of strategic alliances at Cisco Systems.



“Why Ally?”
A strategic alliance is “a relationship between one or more organizations that – through the combination of resources – can create significant and sustainable value for everyone involved.” More and more, companies enter into strategic alliances with partners and competitors...

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