Summary of Strategic Alliances
Three Ways to Make Them Work
Copyright 2008 Cisco Systems, Inc.
Summarized by permission of Harvard Business Press
Building solid, productive strategic alliances demands as much art as it does science.
A thriving strategic alliance between organizations requires as much art as science. So says Steve Steinhilber, vice president in charge of strategic alliances for Cisco Systems. He distills his extensive experience with crafting, managing and maintaining these crucial partnerships worldwide into a compact, comprehensive guide. Companies seeking to expand their prospects are turning to alliances as strategic options, and Steinhilber provides the road map for preparing your firm to enter into partnerships. While strategizing, planning and researching are critical, he emphasizes that it’s people and their relationships that make or break a strategic alliance. getAbstract recommends this concise manual – chock-full of useful information and helpful examples – to executives in alliance management and those contemplating a strategic alliance.
In this summary, you will learn
- Why strategic alliances are important
- What three components a successful alliance absolutely needs
- How to handle complexity in strategic alliances
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