You’ve never read a business book quite like this one. Often with tongues planted firmly in cheek, authors Henry Mintzberg, Bruce Ahlstrand and Joe Lampel tap a variety of sources in illuminating the frequently nebulous topic of strategy. The essays, anecdotes and quotes are unique, insightful and sometimes humorous. And the book is not just nontraditional and cute: it also provides plenty of good, solid information on strategy. getAbstract recommends that you go ahead and take a big bite. Chew slowly and savor the flavor. It goes down easy.
In this summary, you will learn
- Why traditional business strategy frequently fails; and
- How to fix that problem.
About the Authors
Henry Mintzberg teaches management studies at McGill University and is the author of more than 130 articles on business strategy. He wrote Managers not MBAs. Bruce Ahlstrand teaches management at Trent University in Ontario. Joseph Lampel is associated with the Cass Business School, City University, London. They co-wrote Strategy Safari.