Summary of Strategy for the Corporate Level

Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Jossey-Bass, more...

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Strategy for the Corporate Level book summary
A multidivision corporation needs a unified overall strategy plus strategies for specific units and products.


8 Overall

9 Applicability

7 Innovation

6 Style


This overview of corporate strategy has the strengths of a good textbook. It moves through core concepts for developing strategy on the corporate level a step at a time, provides definitions and explains the underlying principles. It lists the issues in different strategic areas and distinguishes between major and minor concerns. Business management researcher Andrew Campbell – writing with fellow Ashridge Business School faculty members Jo Whitehead, Marcus Alexander and Michael Goold – provides context, historical background and tools executives can use to implement and apply the text’s concepts. This methodical approach provides great utility. However, also like most textbooks, the reading is a little dry, even when the concepts prove new and useful. getAbstract recommends this knowledgeable guidebook to anyone seeking a comprehensive overview of corporate strategy, to new leaders and to executives looking to raise their strategic game.

In this summary, you will learn

  • What factors go into creating a corporate-level strategy
  • What methods you can use to make strategic decisions
  • Why corporate strategy is as important as unit and product strategies


Corporate Strategy
In addition to business strategies for each individual product and unit, multidivision corporations need a strategy for the “corporate level” decisions. This strategy guides management’s choices about where your company should invest, how it should diversify, when and...
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About the Authors

Andrew Campbell is the co-author of Corporate-Level Strategy, written with Marcus Alexander and Michael Goold. Jo Whitehead wrote What You Need to Know about Strategy. All four authors are directors of the Ashridge Strategic Management Centre.

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