Summary of Strategy for the Corporate Level

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Rating

8 Overall

9 Applicability

7 Innovation

6 Style


Recommendation

This overview of corporate strategy has the strengths of a good textbook. It moves through core concepts for developing strategy on the corporate level a step at a time, provides definitions and explains the underlying principles. It lists the issues in different strategic areas and distinguishes between major and minor concerns. Business management researcher Andrew Campbell – writing with fellow Ashridge Business School faculty members Jo Whitehead, Marcus Alexander and Michael Goold – provides context, historical background and tools executives can use to implement and apply the text’s concepts. This methodical approach provides great utility. However, also like most textbooks, the reading is a little dry, even when the concepts prove new and useful. getAbstract recommends this knowledgeable guidebook to anyone seeking a comprehensive overview of corporate strategy, to new leaders and to executives looking to raise their strategic game.

In this summary, you will learn

  • What factors go into creating a corporate-level strategy,
  • What methods you can use to make strategic decisions, and
  • Why corporate strategy is as important as unit and product strategies.
 

About the Authors

Andrew Campbell is the co-author of Corporate-Level Strategy, written with Marcus Alexander and Michael Goold. Jo Whitehead wrote What You Need to Know about Strategy. All four authors are directors of the Ashridge Strategic Management Centre.

 

Summary

Corporate Strategy
In addition to business strategies for each individual product and unit, multidivision corporations need a strategy for the “corporate level” decisions. This strategy guides management’s choices about where your company should invest, how it should diversify, when and...

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