What does General Douglas MacArthur know about business? How can a strategy that Napoleon employed many years ago be relevant in the corporate world? Jorge A. Vasconcellos e Sá has written a distinctive business book, though it is not an entirely easy read. His contention - which he supports with many well-informed examples - is that the detailed rules of war also can be applied to business. He maintains that understanding strategy greatly increases a leader’s chances of defeating any rivals. The author concedes that no leader can control all the variables, so good fortune plays a major role in business and marketing. However, a CEO who follows the time-tested rules of battle will be in a better position to catch a lucky break. getAbstract recommends this detailed, if dense, take on the usual business and battles analogies.
In this summary, you will learn
- How the rules of warfare also apply to the corporate world;
- Why the business battlefield is littered with the corpses of companies that ignored basic strategies; and
- Why success depends on always following the rules.
About the Author
Jorge A. Vasconcellos e Sá, a professor who won Europe’s highest academic award, the Jean Monnet Chair, has written 13 books and more than 40 academic articles. He has worked for several multinational companies.
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