What does General Douglas MacArthur know about business? How can a strategy that Napoleon employed many years ago be relevant in the corporate world? Jorge A. Vasconcellos e Sá has written a distinctive business book, though it is not an entirely easy read. His contention - which he supports with many well-informed examples - is that the detailed rules of war also can be applied to business. He maintains that understanding strategy greatly increases a leader’s chances of defeating any rivals. The author concedes that no leader can control all the variables, so good fortune plays a major role in business and marketing. However, a CEO who follows the time-tested rules of battle will be in a better position to catch a lucky break. getAbstract recommends this detailed, if dense, take on the usual business and battles analogies.
In this summary, you will learn
- How the rules of warfare also apply to the corporate world;
- Why the business battlefield is littered with the corpses of companies that ignored basic strategies; and
- Why success depends on always following the rules.
About the Author
Jorge A. Vasconcellos e Sá, a professor who won Europe’s highest academic award, the Jean Monnet Chair, has written 13 books and more than 40 academic articles. He has worked for several multinational companies.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackThe Battle of BusinessCould that knock-down, drag-out corporate competition use a boost from some battle planning experts?
Customers who read this summary also read
Al Ries and Jack Trout