Summary of The Art of Choosing

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The Art of Choosing book summary


9 Overall

8 Applicability

8 Innovation

9 Style


Easy choices – like cake or death, as in British comedian Eddie Izzard’s famous routine – don’t require much thought or study. But almost any other choice invites complications and confusion, a problem social psychologist Sheena Iyengar mines and turns into fascinating reading. In this study of different facets of decision making, she delves into such topics as whether your devotion to Coca-Cola relies on its taste or its ties to Santa Claus, and she touches upon subjects as varied as fashion, rats, jam, arranged marriage, and even the life and death of premature babies. This compelling book answers questions about decisiveness with intriguing studies, though you may not agree with every conclusion. Perhaps Iyengar could have offered her suggestions for improved, real-life decision making more succinctly, but she provides excellent detail, plus take-home tips for making better choices in the supermarket or the boardroom. Given the fine job she’s done combining research with gee-whiz revelations, getAbstract suggests this book to managers, marketers, public relations professionals and all sales executives.

In this summary, you will learn

  • How choice affects and shapes people
  • How brands and companies influence choices
  • Why too many options confound consumers
  • How people can make better decisions

About the Author

Sheena Iyengar, Ph.D., is a business professor at Columbia University. Her work has appeared in many publications, including the New York Times, Fortune and The Wall Street Journal.



Choosing Life or Death
Would you sink or swim if you found yourself adrift in the ocean? That is, could you be like Steven Callahan? He’s the boater who survived a capsizing accident by spending 76 days on a raft 800 miles from the Canary Islands living on barnacles and rainwater. Or would...

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category