Summary of The Escher Cycle

Creating Self-Reinforcing Business Advantage

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The Escher Cycle book summary
Why your business should resemble an Escher drawing – how to be the picture of continuous adaptive competitive advantage.


6 Overall

7 Applicability

5 Innovation

6 Style


Finn Jackson is a very practical business architect. Instead of focusing on theoretical abstractions, he shows why concrete activities, choices and processes matter. He writes that strategy’s only use is to help you refine and adjust your actions. He explains how to use such basic ideas as wise deployment of resources, strong leadership and realistic strategies to create your own “Escher Cycle” of repeating renewal and competitive advantage. Then Jackson shows how to sustain your ongoing competitive edge by letting your business change as competition and the future demand. getAbstract thinks he paints a graphic picture of the unending elements of success.

In this summary, you will learn

  • How to define business success;
  • What the four layers of business advantage are and how you can use them;
  • What the “Escher Cycle” is and how to create it; and
  • How to conceptualize the future to help your business.


Strategy and Action
Running your business presents two major challenges. First, how do you create and maintain a sustainable competitive advantage in a rapidly changing marketplace against competitors who quickly adapt to every innovation you make? Second, how do you get over, around or...
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About the Author

“Business architect” Finn Jackson consults with businesses around the world to help start new companies and revitalize troubled ones. He is based in England.

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