Expanding on the groundbreaking concepts first presented in Market Driven Strategy, George S. Day presents a detailed illustration of what a market-driven organization looks like and how it operates. This practical book provides many specific suggestions that executives can implement to get their companies in tune with their customers and their markets. Day also presents contrasting examples that show blunders, setbacks and outright failures among companies that stubbornly retain inward-looking cultures. This book joins Day’s earlier work as a classic in the management field and getAbstract recommends both books to business people at all levels.
In this summary, you will learn
- What it means to be a “market-driven organization”;
- Why market-driven companies can maintain a competitive edge over their competitors; and
- How to compete for customer relationships.
About the Author
George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing at the Wharton School of Business, University of Pennsylvania, where he is also Director of the Huntsman Center for Global Competition. He has written many articles for marketing and management journals and 14 books, including Market Driven Strategy , the companion volume to this book. A consultant to corporations worldwide, he lives in Bryn Mawr, Pennsylvania.