Summary of The Self-Tuning Enterprise

Boston Consulting Group,

Get the Article

The Self-Tuning Enterprise summary
Can functioning as a “self-tuning enterprise” help your organization keep up in an ever-changing marketplace?


8 Overall

8 Importance

8 Innovation

7 Style


Marketplaces today change at unprecedented rates. For your business to thrive in an unstable environment, it must constantly “retune” to customer demands. One company that has successfully navigated dynamic markets is Chinese e-commerce giant Alibaba. Writing for The Boston Consulting Group, Martin Reeves, Ming Zheng and Amin Venjara detail Alibaba’s uncanny ability to function as a “self-tuning enterprise” and explain how the company has moved in surprising directions, few of which even existed at the time of its founding. getAbstract recommends this insightful report to CEOs, managers and human resource officers looking to ways to incorporate agility into their organizations .

In this summary, you will learn

  • What processes comprise a “self-tuning enterprise,”
  • How Chinese online retailer Alibaba embraces these processes, and
  • How functioning as a self-tuning enterprise can help your business compete in a constantly changing marketplace.


Jack Ma founded the Chinese online retailer Alibaba in 1999 as a platform for business-to-business (B2B) transactions. Since then, it has shifted its focus to consumer sales and implemented a secure online payment system, merchant rating platforms, cloud computing, microfinance and smart logistics. Had Alibaba continued to operate strictly under its original B2B vision, the business would have stagnated. Part of Alibaba’s success comes from its ability to function as a “self-tuning enterprise.” Such businesses follow three “interlinked learning loops,” which your company can  emulate to become more agile:

Get the key points from this article in less than 10 minutes. Learn more about our products or log in

About the Authors

Martin Reeves is a senior partner and managing director of the Boston Consulting Group. Ming Zheng is chief strategy officer of the Alibaba Group. Amin Venjara is the vice president of strategy and business development at ADP.

Comment on this summary

More on this topic

By the same authors

Customers who read this summary also read

More by category