Summary of The War Room Guide to Competitive Intelligence
Between football metaphors (get a conference quarterback) and military tactics (establish a war room) this is one testosterone-laden way to deal with data, but the objective suits any corporate general: know more, know it sooner, keep it secret.
Steven M. Shaker and Mark P. Gembicki adapt government intelligence tactics to the business world. They help businesses convert information into profitable action. You cannot separate information either from its protection or from decision making. If you move all three of those processes into a centralized war room, you can thrive in today’s competitive business environment. You must approach everything - from conferences to the Internet - with strategic information-gathering techniques. This tactically based book is valuable for executives or managers who wish to improve their grasp of competitive intelligence. While it is dense at points and includes a number of complicated charts, getAbstract recommends it for its supreme clarity. The sections on how to visualize intelligence, get the most out of conferences, read body language, and choose the right search engine are particularly helpful.
In this summary, you will learn
- Why gathering the correct information - and protecting it - must be a prime objective in today’s business world;
- How to take charge of a conference from its start;
- Why the Internet has replaced books as the primary source of information about your competition.
About the Authors
Steven M. Shaker, a nationally renowned futurist, is co-founder and vice president of War Room Research. He has appeared on several high-profile television programs, including Good Morning America and Nightline Mark Gembicki is co-founder and president of War Room Research. An expert on information security, he is a leader of the Manhattan Cyber Project.
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