Summary of There's No Such Thing as Corporate DNA

Why You Have to Be Prepared to Change Everything to Endure

Boston Consulting Group,

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There's No Such Thing as Corporate DNA summary
In today’s business world, nothing is set in stone: To survive, companies need to change – all the time.


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The phrases “change is inevitable” and “change is the only constant” are clichéd, and yet, according to Hans-Paul Bürkner, Vincent Chin and Ranu Dayal from the Boston Consulting Group, they do hold true. The authors explain why businesses need to be open to change and should focus on “innovation, restructuring and growth.” Readers can find numerous articles on the same topic, but getAbstract recommends this brief and succinct reminder to entrepreneurs, CEOs and other top business executives.

In this summary, you will learn

  • Why companies today should be prepared to undergo radical change
  • Which three strategies will help firms achieve sustainable success
  • How companies can focus on their relationships with their key stakeholders


Since the 1950s, the business world has been changing constantly and will likely become more volatile in the future as global economies continue to evolve and as technology advances and becomes more widespread. Other factors, such as increasing regulation, social inequality and international conflict...
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About the Authors

Hans-Paul Bürkner is chairman of the Boston Consulting Group (BCG), based in Germany, India and Southeast Asia. Vincent Chin is a senior partner and managing director at BCG (Kuala Lumpur). Ranu Dayal is a senior partner and managing director at BCG (Bangkok).

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