- Concrete Examples
- Insider's Take
Business is no longer linear and product-based. It’s nimble, customer-centric and service-based. Its fuel is subscribers. Tien Tzuo, co-founder of the subscription management software company Zuora, and Gabe Weisert of Subscribed magazine cover this sweeping change and how it affects each sector. Their overview includes specifics on what firms must change to adopt a subscriber model. Those changes are exactly the problems Tzuo’s business solves, so the book is also his calling card. It’s also useful for leaders wondering how to transform their firms to take advantage of the “subscription economy.”
About the Author
Tien Tzuo is co-founder and CEO of the subscription management software company Zuora, which helps companies make the transition into becoming subscription service-based businesses. Gabe Weisert is managing editor at Zuora.