If you hate networking, Twitter and Google veteran Karen Wickre has bad news and good news. The bad: You can’t just skip it. The good: Great networking now is not like the awful nametag confabs of your nightmares. She shows how using social media strategically can make connecting easier, and describes painless ways to tap your network for leads, intros, and more. Wickre, a self-described introvert, writes in an upbeat tone, explaining how to craft a social media persona, maintain connections and get comfy with social protocols. Introverts will benefit from her low-pressure routes to connection.
About the Author
Former editorial director at Twitter and Google Karen Wickre serves on the boards of the John S. Knight Journalism Fellowships program at Stanford, the International Center for Journalists and the News Literacy Project.