Since Google first pioneered the use of targeted advertising in the late 1990s, the phenomenon has gone unregulated – with potentially serious consequences. Nathalie Maréchal, a senior research fellow at Ranking Digital Rights, takes a look at the history of targeted advertising and its effects on journalism, society and democracy.
In this summary, you will learn
- What phenomenon Harvard scholar Shoshana Zuboff calls “surveillance capitalism,”
- How targeted advertising threatens society and damages democracy, and
- What Silicon Valley and policymakers can do to rein in the negative effects of targeted advertising.
About the Author
Nathalie Maréchal, PhD, is a senior research fellow at Ranking Digital Rights, where she studies the impact of information and communication technology companies’ business practices on human rights.