- Concrete Examples
Too many business people commit to new commercial concepts prematurely. To increase your chances of a successful venture, test your ideas rigorously. David J. Bland and Alex Osterwalder offer a detailed pathway for testing business ideas and practical guidance on how to conduct a variety of experiments. They suggest how organizations should structure testing teams and where they should focus their attention. The book’s designers Alan Smith and Trish Papadakos make this challenging subject visually appealing.
About the Authors
David J. Bland is a business adviser and speaker. Alexander Osterwalder is a founder of Strategyzer, which helps businesses design, test and manage their business models.