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Marc Randolph
That Will Never Work
The Birth of Netflix and the Amazing Life of an Idea
Little, Brown US, 2019
What's inside?
Hard work and good times brought Netflix from a start-up to an $80 million IPO.
Recommendation
In 1997, Reed Hastings and Marc Randolph batted around start-up ideas on their commute to Silicon Valley. Randolph kept pitching, despite constantly hearing objections like “that will never work.” He thought up a lot of duds, but then he hit on DVDs by mail. Despite naysayers – DVDs were new – Netflix launched in 1998. Randolph, its first CEO, tells the entertaining story of its success, from ideas they sketched on diner napkins to an $80 million dollar IPO in 2002. He includes bumps along the way, writing with the “radical honesty” that is the mainstay of Netflix’s culture. You’ll learn a lot – although Randolph left Netflix in 2003, so Hastings will have to write the sequel. Meanwhile, Randolph’s corporate and personal saga proves fascinating.
Summary
About the Author
Netflix co-founder Marc Randolph invests in start-ups and mentors entrepreneurs.
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