In 1997, Reed Hastings and Marc Randolph batted around start-up ideas on their commute to Silicon Valley. Randolph kept pitching, despite constantly hearing objections like “that will never work.” He thought up a lot of duds, but then he hit on DVDs by mail. Despite naysayers – DVDs were new – Netflix launched in 1998. Randolph, its first CEO, tells the entertaining story of its success, from ideas they sketched on diner napkins to an $80 million dollar IPO in 2002. He includes bumps along the way, writing with the “radical honesty” that is the mainstay of Netflix’s culture. You’ll learn a lot – although Randolph left Netflix in 2003, so Hastings will have to write the sequel. Meanwhile, Randolph’s corporate and personal saga proves fascinating.
About the Author
Netflix co-founder Marc Randolph invests in start-ups and mentors entrepreneurs.
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