Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems. He uses the same nuggets-of-advice format as in many of his other books, such as The Most Common Sales Habits of Highly Successful Salespeople, and the formula is a winner for him. His advice may sound fairly familiar, and much of it echoes his other books, though the concept that you can error-proof your sales approach is a dandy new angle. The advice is sound and is soundly given. Schiffman presents a short, brisk directory of 25 goofs to avoid and ways to fix up your sales approach in this easy-to-read booster. Maybe the simplicity and accessibility of his step by step approach explains why titles based on 10 of this or 25 of that are so popular - just as getAbstract.com suspects this spiffy countdown will be as well.
In this summary, you will learn
- Techniques for increasing your sales;
- Which major mistakes salespeople make; and
- How to correct them.
About the Author
Stephan Schiffman has trained more than 250,000 salespeople. He is the president of DEI Management Group and the author of a number of books on sales, including Cold Calling Techniques and The 25 Most Common Sales Habits of Highly Successful People.