Rowan Gibson, author of Innovation to the Core, provides a manual full of graphics, illustrations and photographs, with numerous pages tinted different shades to suggest that you can change how you see even ordinary things. Gibson proposes a system of innovation that incorporates various models of the human brain. He provides a broadly applicable set of tools to help you innovate by using four points of view or lenses: “challenging orthodoxies,” “harnessing trends,” “leveraging resources” and “understanding needs.” His examples are numerous and vivid. The clear style and jazzy – though sometimes a bit busy – design elements make Gibson’s ideas easy to apply. getAbstract recommends his guidebook to those seeking a boost in their creativity and ability to innovate, and to readers looking for tools to share with their entire organization.
In this summary, you will learn
- Where innovation comes from,
- Why patterns can be both essential and dangerous, and
- How you can learn to innovate better.
About the Author
Rowan Gibson, co-founder of InnovationExcellence.com, also wrote Innovation to the Core.
Customers who read this summary also read
Comment on this summary
8 months agoExcelente lectura, nuevas perspectivas para la innovación��
10 months agoasdf
3 years agogood read.. applicable to almost every challenged you face ..personal or professional ..
3 years agoH
4 years agoA great read with super examples from the world's best companies
4 years agoExcelente libro, una mirada práctica para la innovación.
4 years agoEnjoyed reading, interesting and educational ,
4 years agoGreat read.. it encourages us to think out of the box
4 years agoExcellent summary, I truly enjoyed the read!