Rowan Gibson, author of Innovation to the Core, provides a manual full of graphics, illustrations and photographs, with numerous pages tinted different shades to suggest that you can change how you see even ordinary things. Gibson proposes a system of innovation that incorporates various models of the human brain. He provides a broadly applicable set of tools to help you innovate by using four points of view or lenses: “challenging orthodoxies,” “harnessing trends,” “leveraging resources” and “understanding needs.” His examples are numerous and vivid. The clear style and jazzy – though sometimes a bit busy – design elements make Gibson’s ideas easy to apply. getAbstract recommends his guidebook to those seeking a boost in their creativity and ability to innovate, and to readers looking for tools to share with their entire organization.
About the Author
Rowan Gibson, co-founder of InnovationExcellence.com, also wrote Innovation to the Core.
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Comment on this summary
8 months agoIt’s great!
2 years agoExcelente lectura, nuevas perspectivas para la innovación��
3 years agoasdf
5 years agogood read.. applicable to almost every challenged you face ..personal or professional ..
5 years agoH
5 years agoA great read with super examples from the world's best companies
5 years agoExcelente libro, una mirada práctica para la innovación.
5 years agoEnjoyed reading, interesting and educational ,
5 years agoGreat read.. it encourages us to think out of the box
5 years agoExcellent summary, I truly enjoyed the read!