- Eye Opening
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
University of Pennsylvania marketing professor Joseph Turow writes of a father who first learned of his teen-aged daughter’s pregnancy when Target mailed maternity-related sales offers to his home. How could the department store know she was pregnant before her family knew? Turow reports that the US has entered a new world of marketing in which online and brick-and-mortar retailers can collect and analyze unprecedented amounts of personal information about shoppers. An online retailer can track not just your progress through its site, but your jumps to other sites. Real-world stores can do similar things by exploiting smartphone apps, Wi-Fi, cameras and GPS. Their aim is to compile enough data to craft personalized messages for individual consumers; they want to know if a shopper is pregnant or low on shaving cream so they can send ads at opportune times. By combining tracking with data mined from sources like barcode scans or credit card sales, retailers can – for example – make a coupon for chocolates pop up on your phone when you’re standing in the candy aisle trying to resist temptation. Turow’s book is a fascinating, sometimes frightening look at recent advances in market-based surveillance as well as the ways retailers are training customers to accept growing levels of intrusion. getAbstract recommends his report to marketers, retailers, consumers and privacy advocates.
About the Author
Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania, is a fellow of the International Communication Association and has won a Distinguished Scholar Award from the National Communication Association.