Growth in business today is like alchemy, as business leaders try to turn everyday metals into gold. Authors Mehrdad Baghai, Stephen Coley and David White, who are McKinsey consultants or alumni, explain that growth can transform an ordinary business into an exciting, vibrant environment where employees feel a sense of purpose. Then they present a step-by-step recipe for achieving growth. Along with their method, which is based on practical advice and real-life case studies, they include profiles of growing companies. Although the authors boil down a complex endeavor into a step-by-step formula, they make it clear that even a sustained effort to grow can take years to show results. If you seek a quick fix, this is not the book for you. However, if you are interested in a tested framework for growth, getAbstract recommends this clear, methodical approach.
About the Authors
Mehrdad Baghai, managing director of Alchemy Growth Partners in Sydney, co-authored Granularity of Growth and As One. David White and Stephen Coley are directors with McKinsey, and Coley authored Le Chapeau a disparu.