Summary of The American Retail Value Proposition

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The American Retail Value Proposition book summary
Start getting smarter:
or see our plans


8 Overall

9 Applicability

8 Innovation

8 Style


“The consumer isn’t a moron; she is your wife,” David Ogilvy famously opined in his book Confessions of an Advertising Man. Although he was admonishing advertisers not to insult consumers’ intelligence while marketing to them, the same advice applies to the retail experience. As University of Alberta business professor Kyle B. Murray explains, retailers must offer a “retail value proposition” focused on three elements: “shopping environment, product selection and customer engagement strategy.” Murray packs in tons of information and insights into the factors that lead to retail success in today’s environment – even as e-commerce further complicates it. He warns that retailers must find, train and retain engaged employees. His overview will interest consumers intrigued by a behind-the-scenes look at what drives retail marketing tactics. And getAbstract finds that his informative retail strategies will appeal to marketing managers, retail executives, store buyers and suppliers, market researchers and investors interested in retail stocks.

In this summary, you will learn

  • Why offering a “retail value proposition” generates more profit than competing on price alone,
  • What factors contribute to retailing success and
  • How “omnichannel retailing” removes the barriers between “physical and electronic shopping.”

About the Author

Kyle B. Murray, a marketing professor at the University of Alberta’s Alberta School of Business and director of its School of Retailing. He “fell in love with retailing” when working in his father’s drugstore in Northern Alberta.



Tough Times in Retail Sales
The retail business is tough, as Ron Johnson can testify. He advised Steve Jobs to build Apple’s retail stores around the consumer experience rather than centering them on Apple products. Even though Apple’s analysts were downbeat about its chances in the highly...

More on this topic

Customers who read this summary also read

Reengineering Retail
The Aisles Have Eyes
Marketing 4.0
The Activation Imperative
The Supply Chain Revolution
The Physics of Brand

Related Channels

Comment on this summary