- Eye Opening
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Former McDonald’s executive Bob Langert details the efforts the fast food chain made to respond to a string of controversies. He addresses battles it waged – and resolved productively – with nongovernmental organizations (NGOs), including Greenpeace and PETA, over issues of waste, sustainability, and more. Langert discusses the evolution of McDonald’s partnerships with NGOs, consumer demands to get rid of bulky Big Mac packaging, and non-profits’ attacks on Happy Meals for contributing to rainforest destruction and childhood obesity. With each battle, he reports, McDonald’s found a productive solution that responsibly addressed its critics’ concerns.
About the Author
Bob Langert, columnist and editor-at-large for the GreenBiz Group, ran the corporate social responsibility and sustainability efforts at McDonald’s for more than 25 years.