Why are so many businesses around the world failing and disappearing? Consultants Martin Reeves and Daichi Ueda and biology professor Simon Levin answer this question by drawing similarities between biological species and companies, viewing them both as “complex adaptive systems.” Not surprisingly, they conclude that companies need to adapt to today’s increasingly dynamic business world to survive. As a guideline, they offer six principles to help organizations become more robust. getAbstract recommends their insightful analysis to managers, executives and business leaders.
About the Authors
Martin Reeves is the managing director of BCG New York, Simon Levin is a professor of biology at Princeton University and Daichi Ueda is an associate at BCG Washington, DC.
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