Review of The Content Trap
(c) 2016 From the book: THE CONTENT TRAP. A Strategist's Guide to Digital Change by Bharat Anand . Summarized by arrangement with Random House, a division of Penguin Random House LLC
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- Eye Opening
Business professor Bharat Anand explains three critical connections – those you encourage among your users, those you find and leverage among your products, and your “functional connections” – the collective choices you make and the priorities you set. Examine the connections you build, your decisions and product “complements.” Good connections, the author notes, differentiate your business and protect you from imitation. His last four chapters chronicling the development of Harvard’s HBX – its online business skills academy – are especially worthwhile reading.
About the Author
Bharat Anand teaches at Harvard Business School. He used the principles in The Content Trap to build HBX, Harvard’s online business school.
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