The travel industry has fostered globetrotting dreams since the inception of tourism. How the industry sells travel always shifts – driven by technological innovations and changing consumer tastes. British journalist and marketing expert Mark Tungate argues that these changes aren’t reactive – they’re proactive. He credits visionary, ambitious travel professionals with creating the most significant evolutions in tourism. They take new developments in hand, build on them and move the industry forward. Tungate explores how various sectors of the travel industry have been transformed since the 18th century, and how some important brands started or nurtured new niches over the years.
About the Author
British journalist and Mark Tungate also wrote Fashion Brands and Adland. His articles have appeared in Campaign, Advertising Age, the Financial Times and The Daily Telegraph.
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