- Well Structured
- Concrete Examples
Social media have transformed how people communicate and socialize. Corporate leaders recognize social media’s impact, but since many aren’t digital natives, they may not know how to plug the technology into their operations. Martin Thomas, a social media expert, explains how to use social media to gain competitive advantage for your organization, improve communications and corporate culture, and enhance marketing and your bottom line. Businesspeople at all levels will find this expert guidebook easy to read and understand.
About the Author
Martin Thomas is a digital communications consultant with Oxford SM and is the course leader for digital ad social media with the Institute of Directors. He has chaired more than 30 digital and social media conferences.