Zuora’s Subscription Economy Index for the fourth quarter of 2018 reported that membership business revenues are increasing some five times faster than the revenues of S&P 500 firms. In the United States alone, people spent an average $237 monthly on subscriptions in 2018 – and that was pre-COVID-19. Buyers subscribe to many products and services, such as fancy boxed dinners to cook at home or online movies, to gain predictability and convenience. Robbie Kellman Baxter, an expert on subscription pricing and membership programs, teaches companies how to establish sustainable programs that enlist loyal customers as dedicated members or subscribers and retain them for the long run and for long-range profit.
About the Author
Peninsula Strategies founder Robbie Kellman Baxter has served as a New York City Urban Fellow. She has worked as a consultant at Booz Allen Hamilton, and a Silicon Valley product marketer. She also wrote bestseller The Membership Economy.
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