E-commerce has evolved in China, giving birth to an emergent new retail market. Lessons abound in the complex and entrepreneurial ways that Chinese companies responded to challenges, such as COVID-19, with innovation and customer centricity, say writers Winter Nie, Mark J. Greeven, Yunfei Feng and James Wang. Showing optimism for growth in this new market, the authors urge global business leaders to seize opportunities for disruption.
About the Authors
Winter Nie is a leadership and organizational change professor at Switzerland’s IMD Business School, where Mark J. Greeven is an innovation and strategy professor and Yunfei Feng is a researcher. Economist James Wang is a professor of finance at Hong Kong’s City University and an economist.