Summary of The Human Insights Missing from Big Data

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Many businesses have invested heavily in big data, believing its findings will save them money, solve problems and grow their profits. However, the returns often have been lackluster. Technology ethnographer Tricia Wang explains what’s missing: “thick data,” the insights gleaned from human “stories, emotions and interactions.” getAbstract recommends her thought-provoking lecture to researchers and decision makers in all fields.

About the Speaker

Tricia Wang is a technology ethnographer who co-founded the consultancy Constellate Data.



In ancient Greece, people asked the Oracle of Delphi life’s greatest questions. She would listen, slip into a trance and eventually make a prediction. The future is unknown and frightening; a prophecy alleviates some of the worry by declaring the outcome. Big data serves as a modern oracle. Yet despite the high volume of data, using it proves difficult. Executives complain that their substantial investments into big data systems are not paying off in better employee decisions or more innovations. Tricia Wang, an ethnographer who studies patterns in how people use technology, has examined this discrepancy.


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    V. M. 3 years ago
    decently very decently written this book I advise you to read
  • Avatar
    周. 3 years ago