Mauro Porcini
The Human Side of Innovation
The Power of People in Love with People
Berrett-Koehler, 2022
What's inside?
Learn how a love for people can drive innovation and create value for your customers.
Recommendation
The old rules that keep established businesses safe are changing. The barriers to entry to the market are falling away. This puts more and more choice – and power – in the hands of end users. How can business leaders navigate this unstable world? The only effective compass is a love of people. As business success becomes synonymous with the creation of value for customers, businesses have an opportunity to learn important lessons from the discipline of design thinking, which puts innovation in the service of people.
Summary
About the Author
Mauro Porcini is chief design officer at PepsiCo. He is the host of the podcast In Your Shoes – with Mauro Porcini and a presenter in the television series America by Design.
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