Review of The Icarus Deception
From THE ICARUS DECEPTION by Seth Godin Copyright © by Seth Godin, 2012. Summarized by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company
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- Eye Opening
- Well Structured
Marketing expert Seth Godin hammers his message home in short, often striking bursts. He borrows from his past work and his advice is repetitive, but apparently on purpose, and dramatic: Wake up. Realize that you’ve bought a bill of goods. Corporate-ladder safety isn’t safe anymore. Accept that the world has changed and do something about it. Though conformity might be hardwired in your brain, strive to break out, create and make your form of art. Whether you work for yourself or others, be an artist, find your audience, make mistakes, get better and stand out. That, he says, is the new road to success.
About the Author
Seth Godin is a marketing expert, blogger and frequent TED speaker. His previous books include Tribes, Purple Cow, All Marketers Are Liars and Poke the Box.