Melissa Dudek, Laura Eisenbeis, Naomi Alem, Jerry Ronaghan, Dutch MacDonald and Kedra Newsom Reeves
The Importance of Being Equitable in Product Design
Boston Consulting Group, 2022
Product equity is for everyone.
The world is beginning to get a taste of what human-centered, inclusive design can do. During the COVID-19 pandemic, populations underserved by traditional banks were able to get much-needed government relief payments through mobile-first fintech solutions, and Planned Parenthood has released a gender-neutral health- and period-tracking app called Spot On. The advantages of equitable design will only become more apparent as time goes on, and if your company wants to reap the benefits, consider following the advice in this special report from the Boston Consulting Group.
About the Authors
Melissa Dudek, Laura Eisenbeis, Naomi Alem, Jerry Ronaghan, Dutch MacDonald and Kedra Newsom Reeves are professionals with the Boston Consulting Group.
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