Review of The Infinite Game

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  • Applicable
  • Well Structured
  • Concrete Examples


Great leaders set the conditions under which their employees thrive. This includes a psychologically safe and trusting culture in which people can enjoy autonomy and security while pursuing a purpose greater than self or money. Motivational speaker and consultant Simon Sinek calls this purpose a “Just Cause.” He says wise leaders envision where they’ll be generations from now – in pursuit of impossible, world-changing goals. Sinek’s arguments may be familiar, but he uses fresh, compelling language to express them.

About the Author

Simon Sinek has his own Just Cause, which he defines as making a world in which almost everyone can feel inspired by, safe in and fulfilled by their work. His other books include: Start With Why: How Great Leaders Inspire Everyone To Take Action and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.


Worldwide, employees feel uninspired and disengaged.

Sinek believes that selfish leaders who focus on short-term shareholder value create an anxious, insecure workforce. People can and should feel engaged at work and energized by their contributions. The author’s thesis is: A long-term view toward the greater good can inspire your workforce and lift everyone’s commitment. He recognizes that achieving this goal demands a focused effort with a view to the infinite. 

Shareholder-value-obsessed firms began to dominate in the 1970s, when economist Milton Friedman argued that corporations exist for the primary benefit of their owners. Since 1978, Sinek notes with scorn, CEO compensation has skyrocketed from about 30 times the average worker's pay to 271 times, a reflection of executive compensation that companies tie to investor returns. Worse, Sinek says, over that time span, firms behaved unethically more often, testing the law for their advantage.

More on this topic

Blind Ambition
Unlocking Creativity
The Courage Map
The Economics of Higher Purpose
Selling With Noble Purpose, Second Edition

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