Great leaders set the conditions under which their employees thrive. This includes a psychologically safe and trusting culture in which people can enjoy autonomy and security while pursuing a purpose greater than self or money. Motivational speaker and consultant Simon Sinek calls this purpose a “Just Cause.” He says wise leaders envision where they’ll be generations from now – in pursuit of impossible, world-changing goals. Sinek’s arguments may be familiar, but he uses fresh, compelling language to express them.
About the Author
Simon Sinek has his own Just Cause, which he defines as making a world in which almost everyone can feel inspired by, safe in and fulfilled by their work. His other books include: Start With Why: How Great Leaders Inspire Everyone To Take Action and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.