Many organizations rightly focus on fostering innovation and invention to capture new markets and boost profitability, yet reinvention may be the secret of longevity. Companies that explore new endeavors while improving their existing business create strong portfolios that can withstand internal and external pressure. Alex Osterwalder, Yves Pigneur, Fred Etiemble and Alan Smith’s captivating guide introduces practical mapping tools and detailed examples from dozens of organizations to show you how to lead work groups that capitalize on innovative ideas while strengthening your existing business models.
About the Authors
Alex Osterwalder and Yves Pigneur invented the Business Model Canvas, the Value Proposition Canvas and the Business Portfolio Map. Osterwalder and Alan Smith cofounded Strategyzer, an innovation consultancy, where Fred Etiemble is an associate partner. Osterwaler, Pigneur, Smith and Gregory Bernarda cowrote Value Proposition Design. Osterwalder and Pigneur coauthored Business Model Generation; and Osterwalder and David J. Bland wrote Testing Business Ideas.
Comment on this summary
By the same authors
In our Journal
8 months ago
“Psychological Safety Will Not Just Bubble up Because People Talk about It.”
Alex Osterwalder, one of the world’s most influential strategy and innovation experts, is convinced that leaders need help changing the concept of psychological safety from head to toe – because he’s gotten some himself. Alex, currently, no other topic is so actively requested by our customers as “Psychological Safety.” The concept outlines shared expectations held […]
1 year ago
Courage and Candor
Build a courageous culture with trust and learning at its center Famed CEO of Netflix, Reed Hastings, led Netflix from a DVD-by-mail video rental business to a pioneering superstar tech company and then to an award-winning TV and film production studio, all the while navigating the ever-shifting waters of global digital transformation. If you ask […]
2 years ago
Cautionary Tales from Companies That Squandered Their Market Lead
The future waits for no one. The Eastman Kodak company developed a digital camera in 1975, just at the birth of the personal computing explosion. Top executives decided to quash it, as they felt it would cannibalize its primary analog film processing business. As Paul B. Carroll and Chunka Mui write in Billion Dollar Lessons, […]