Summary of The Most Powerful Woman in the Room Is You

The “Strike” is a signature move that helps you focus, prepare and gain confidence as you make a pitch or a speech.

Hard work, preparation and relentless focus are essential to achieving your goals. If you want to persuade or influence others or make a sale, you need to discover your authentic way of taking charge and establishing yourself as a person to whom others should pay attention. Your initial Strike matters, but you must follow up with a clear, compelling “opening line” that demonstrates your command of the material and the situation.

The most effective salesperson is genuine and tells a story that creates a relationship with the buyer.

To be persuasive, be yourself and sell as yourself. Potential customers and clients want to hear a relatable story from an authentic person. They also want to be part of that story. Charm and humor focus people’s attention. Laughter opens their wallets.

When you share your true personality, you offer your audience the opportunity to enter into a relationship with you. Rather than devise some “persona” for your pitch, convey your belief in yourself and what you’re selling...