Writer and broadcaster Emma Gannon describes the gig economy as the new normal for millions of workers. By 2020, 50% of all workers will freelance or run a side business to earn at least part of their income. Gannon suggests embracing this change. Living as a “multi-hyphenate” – someone who wears more than one occupational hat – multiplies your earning opportunities while utilizing more of your skills, interests and passions. Gannon gives only a general overview of freelancing; other books offer more detail, for example, about the practical nuts and bolts of online branding or budgeting for taxes out of a freelance income. Among her helpful advice is the suggestion to align with your brain’s natural tendency to focus in 90- to 120-minute segments of time. This work-rest schedule can help lessen the chances of burnout. Gannon provides a helpful orientation for those dealing with the quickly changing world of work, those seeking a worthy living in the gig economy and those seeking strategies to future-proof their earning ability.
About the Author
Writer and broadcaster Emma Gannon hosts the CTRL ALT DELETE podcast. She made the 2018 Forbes 30 Under 30 list in media and marketing and is a regular on the BBC Radio 4 program Woman’s Hour.