Review of The Multi-Hyphen Method

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Rating

8 Overall

9 Applicability

7 Innovation

8 Style


Review

Writer and broadcaster Emma Gannon describes the gig economy as the new normal for millions of workers. By 2020, 50% of all workers will freelance or run a side business to earn at least part of their income. Gannon suggests embracing this change. Living as a “multi-hyphenate” – someone who wears more than one occupational hat – multiplies your earning opportunities while utilizing more of your skills, interests and passions. Gannon gives only a general overview of freelancing; other books offer more detail, for example, about the practical nuts and bolts of online branding or budgeting for taxes out of a freelance income. Among her helpful advice is the suggestion to align with your brain’s natural tendency to focus in 90- to 120-minute segments of time. This work-rest schedule can help lessen the chances of burnout. Gannon provides a helpful orientation for those dealing with the quickly changing world of work, those seeking a worthy living in the gig economy and those seeking strategies to future-proof their earning ability.

About the Author

Writer and broadcaster Emma Gannon hosts the CTRL ALT DELETE podcast. She made the 2018 Forbes 30 Under 30 list in media and marketing and is a regular on the BBC Radio 4 program Woman’s Hour.

 

The Gig Economy

Writer and broadcaster Emma Gannon reports that by 2020, half of all workers will earn part of their income from freelance work. This is the gig economy, in which workers make a living primarily from short-term contracts. The gig life brings insecurity. Your hours are unpredictable, and gig contracts often pay per job, not according to the time it takes to do the job. Given this reality, Gannon recommends a “multi-hyphenate” approach in which your hiring strategy is to offer prospective employers a menu of skills and services. Her ideal scenario is to join the movement toward “working less and creating more with your time.” Standing out from the pack will require a digital strategy.

How Do You Define Success?

Today’s digital tools allow flexibility and put you in direct contact with your audience or co-workers. With a laptop, you can work from anywhere. Unfortunately, Gannon reports, employers cling to traditional workplace holdovers like open-plan offices and set hours and the idea that good employees squeeze in a few more hours of work every day, work when they're sick and don’t take vacation time.


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