Summary of The Naked Corporation

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The Naked Corporation book summary
Start getting smarter:
or see our plans

Rating

7

Qualities

  • Innovative
  • Applicable

Recommendation

Authors Don Tapscott and David Ticoll examine the managerial implications of the age of transparency. Now that the Internet has enabled employees, suppliers, consumers, gadflies, critics and casual lookers to get and swap previously confidential information about companies, the business environment will never be its old self again. Companies have no confidentiality, no privacy and no way to dodge the truth. Those with nowhere to hide must to get accustomed to life in the open. It’s not so bad. But to prosper in this wide-open world, managers need to understand that the new way of life has different demands than the old one. Although many of this book’s recommendations have become fairly well known, getAbstract.com finds plenty of insights that remain fresh and worth reading.

About the Authors

Don Tapscott and David Ticoll are longtime collaborators, and the authors of Digital Capital and Blueprint to the Digital Economy. They have written for such publications as The Wall Street Journal, The Financial Times and Forbes.

 

Summary

Transparency Drivers

Today’s "Age of Transparency" has brought about many changes. The most important factors pushing for transparency are:

  • Technology, especially news media and the Internet - New telecommunications technologies have created an expectation that anything that happens anywhere must be instantly, completely knowable everywhere. Although much of broadcast and cable news is shallow and strongly biased, the Internet provides a multitude of voices. In fact, the Web, blogs, e-mail, mobile phones, handheld devices, wireless communicators, and the like put everyone and everything in the virtual public square. These technologies have an unprecedented ability to empower individuals and groups. Consider the remarkable success of the 1999 Seattle protests against the World Trade Organization. Using the Internet, protesters spread the word, rallied their troops and demonstrated effectively. The numbers of protesters was impressive, however, it would be incorrect to say that they really communicated anything except chaos. So many different agendas converged on Seattle that the general public could not understand what the protestors really wanted, and the protesters...

More on this topic

By the same authors

The Role of Technology – Threat or Catalyst for Human Prosperity?
8
How the Blockchain Is Changing Money and Business
8
Blockchain Revolution
7
Blockchain
7
Four Principles for the Open World
8
Macrowikinomics
8
Grown Up Digital
9
Blueprint to the Digital Economy
5
The Digital Economy
6
Growing Up Digital
7

Customers who read this summary also read

Move Fast and Break Things
8
A Great Place to Work for All
7
Learning Technologies in the Workplace
8
The Master Switch
9
Cryptoassets
8
Bring Your Human to Work
7

Related Channels

Comment on this summary