Summary of The New Retail

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With roughly 90% of the US population owning mobile devices today, mobile technology is increasingly empowering retail customers and altering employees’ behavior. In this report, which was sponsored by AT&T, the Economist Intelligence Unit’s research team discusses strategies that will help retailers create a simple, value-adding mobile shopping experience for their customers. getAbstract recommends this informative and relevant report to business executives and retail managers in all industries.

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The Economist Intelligence Unit publishes reports detailing the current affairs and economic events that affect nations, businesses and industries.



A rise in high-performance mobile devices has changed the way consumers shop. Constant developments in the field give people easy access to vast amounts of data and powerful mobile technology tools. This not only alters consumers’ shopping behaviors, but also reshapes the definition of success for retailers and influences every phase of retail shopping. Store owners can benefit from mobile technologies in two ways: “profitability” and “customer experience.” Retailers must adjust their strategies to realize these benefits.

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