Summary of The New Retail
The Economist Intelligence Unit © 2014
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With roughly 90% of the US population owning mobile devices today, mobile technology is increasingly empowering retail customers and altering employees’ behavior. In this report, which was sponsored by AT&T, the Economist Intelligence Unit’s research team discusses strategies that will help retailers create a simple, value-adding mobile shopping experience for their customers. getAbstract recommends this informative and relevant report to business executives and retail managers in all industries.
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The Economist Intelligence Unit publishes reports detailing the current affairs and economic events that affect nations, businesses and industries.