An object’s origins affect the amount of pleasure people take in it. Humans have developed an “essentialist” bias, theorizes psychologist Paul Bloom, which engenders a reverence for the specific histories of things. For example, authenticity influences the perceived value of an item, and an imitation just won’t do. getAbstract recommends marketers and product developers soak up this delightful talk regarding the nature of human pleasure.
About the Speaker
Psychologist Paul Bloom is a Yale University professor and author of How Pleasure Works.