Barry Schwartz’s penetrating analysis of the problematic consequences of having too many choices may spur you to rethink how you approach decisions in your life. Schwartz, a psychology professor, unpacks cognitive quirks and psychological challenges the human mind brings to decision making. He demonstrates how choice becomes more burdensome when options proliferate. Schwartz uses easy-to-understand, everyday examples and offers techniques for avoiding the pitfalls of too much choice and increasing your satisfaction with your decisions.
About the Author
Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He also wrote Why We Work, Practical Wisdom and The Costs of Living.