This book about making effective presentations is markedly different from many others. This personal account, complete with stories from the advertising business, shows what makes a presentation successful. Author Jon Steel is a self-proclaimed iconoclast who did well in the ad business. He uses examples from the O.J. Simpson trial, advertising competitions and London’s pitch to host the 2012 Olympics. (The city won and the story behind the contest is compelling.) Steel’s suggestions can help you break the mold that constrains your presentations. getAbstract finds this book practical for anyone who wants a new perspective on developing presentations. People in advertising will find it especially enjoyable and useful.
In this summary, you will learn
- How to improve your business and personal presentations;
- What five steps you should take to prepare your presentation; and
- How London won the international competition to host the 2012 Olympic games.
About the Author
Jon Steel is an “accidental” advertising professional, a co-creator of the “Got milk” ad campaign, and the bestselling author of Trust, Lies and Advertising. He works as a business and training consultant for a large marketing communications corporation.