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Angelica Malin
The PR Bootcamp
Take Your Business from Invisible to Unstoppable
Constable & Robinson, 2022
What's inside?
Boost your brand’s visibility without a big budget or a pricey agency.
Recommendation
In a crowded digital landscape, brands can gain a boost from strategic communications through the media, also known as public relations (PR). Journalist and entrepreneur Angelica Malin demystifies modern PR approaches, offering a clear and doable blueprint for building positive visibility. She explains how to craft a compelling story, pitch it to the right outlets, build relationships with journalists, and cultivate a personal brand that draws opportunities organically. You don’t need a big budget or an external agency to benefit from PR, Malin says — just careful planning and commitment.
About the Author
Angelica Malin is the founder and editor in chief of the leading UK lifestyle site About Time Magazine. She’s a conference emcee and moderator, a prolific freelance writer, and author of She Made It: A Toolkit for Female Founders in the Digital Age and Unattached: Essays on Singlehood.
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