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The PR Bootcamp

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The PR Bootcamp

Take Your Business from Invisible to Unstoppable

Constable & Robinson,

15 min read
9 take-aways
Audio & text

What's inside?

Boost your brand’s visibility without a big budget or a pricey agency.


Editorial Rating

8

getAbstract Rating

  • Applicable
  • Well Structured
  • Engaging

Recommendation

In a crowded digital landscape, brands can gain a boost from strategic communications through the media, also known as public relations (PR). Journalist and entrepreneur Angelica Malin demystifies modern PR approaches, offering a clear and doable blueprint for building positive visibility. She explains how to craft a compelling story, pitch it to the right outlets, build relationships with journalists, and cultivate a personal brand that draws opportunities organically. You don’t need a big budget or an external agency to benefit from PR, Malin says — just careful planning and commitment.

About the Author

Angelica Malin is the founder and editor in chief of the leading UK lifestyle site About Time Magazine. She’s a conference emcee and moderator, a prolific freelance writer, and author of She Made It: A Toolkit for Female Founders in the Digital Age and Unattached: Essays on Singlehood.


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