Review of The Social Leadership Handbook, Second Edition

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  • Applicable
  • Engaging
  • Inspiring


In the corporate world, formal authority is no longer the most viable or powerful authority. For today’s effective “social leaders,” the old command-and-control rules no longer apply. In this inspirational book, Julian Stodd, founder of Sea Salt Learning, explains the dynamics, characteristics and workings of what he calls “social leadership.” Today, social leaders cultivate imaginative mind-sets, agility and action; they focus on continually developing their knowledge and skills. Social leaders live by their ethical principles. They are empathetic and collaborative.  Stodd, a self-described “cartographer of the Social Age,” offers a practical multilevel guidebook to becoming a social leader, helping your organization develop social leaders, and understanding why today’s world demands and will continue to demand social leadership. Stodd maintains that social leadership, while the wave of the future, is something wonderful that’s already here and available to all.

About the Author

Julian Stodd founded the Sea Salt Learning group of companies, which help organizations prepare for the Social Age through consultancy, products and services.


The Evolution of Corporate Culture  

Corporate life used to be simpler. In the old days, when command-and-control ruled, everyone knew who was in charge and people knew their place. “Positional authority” mattered. Today’s “Social Age,” with its dependence on “social collaborative technology,” limits positional authority, according to Stodd. Its replacement, “social leadership,” is contextual and consensual – not hierarchical. 

The old formal space, he asserts, has evolved into the new social space. The result is a “gray space” in which the old rules don’t matter and no one has yet figured out the new rules. Indeed, new rules may not yet exist. At the heart of that gray space, social leadership is establishing a culture that is “fairer, more equal, more kind, more effective and better performing.” 

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