US tech giant Oracle’s struggles to seize the global cloud computing market has resulted in staff downsizing in R&D centers worldwide – but most significantly in its China branch. Offering concrete examples, this article from China Entrepreneur Magazine explains why Oracle was never a good fit for the Chinese market and pinpoints the mistakes that international companies tend to make in China. The business insights will be helpful to executives of international firms who are working on their China strategy.
About the Author
Ma Guanxia is a writer for the content platform Qqshenwang. Sponsored by Tencent News, the platform produces original reports about China’s technology, media and telecom industries.