The Sure Thing
How Entrepreneurs Really Succeed
Malcolm Gladwell, 2010
Do successful entrepreneurs really take risks or do they see safe business opportunities that others miss?
The quintessential stereotype of an entrepreneur is of a person who takes big risks with big money. Best-selling author Malcolm Gladwell provides evidence to dispel the popular myth that all successful entrepreneurs are gamblers. He presents numerous case studies of business people who carefully analyzed all the available data before seizing an opportunity others had overlooked. getAbstract recommends this analysis to would-be entrepreneurs who consider themselves too risk-averse to succeed. Once you see how much happier entrepreneurs are than other workers, you may feel compelled to join them.
About the Author
Malcolm Gladwell is a Canadian journalist, speaker, podcast host and New Yorker writer. He wrote the bestsellers The Tipping Point, David and Goliath, and Outliers.
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