Gerald C. Kane, Anh Phillips, Jonathan R. Copulsky and Garth R. Andrus
The Technology Fallacy
How People Are the Real Key to Digital Transformation (Management on the Cutting Edge Series)
MIT Press, 2019
Technology alone doesn’t drive digitalization. A firm’s talent, culture, adaptability and leadership matter most.
Over the course of four years, authors Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky and Garth R. Andrus surveyed more than 16,000 businesspeople worldwide about the impact of digital disruption on their organizations. The researchers’ insights can help guide any company to “digital maturation.” They found that technology alone doesn’t drive digitalization. Rather, a firm’s talent, culture, adaptability and leadership matter most. The authors offer strong arguments, detailed examples and solid advice, including a warning not to copy another firm’s digital path but to adapt the process to your unique culture.
About the Authors
Gerald C. Kane, PhD, teaches information systems at Boston College and is an editor with MIT Sloan Management Review and MIS Quarterly. Anh Nguyen Phillips, Jonathan Copulsky and Garth Andrus, PhD, are or have been affiliated with Deloitte, a partner in this research.
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