Summary of The Thank You Economy

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According to the French expression, “plus ça change, plus c’est la même chose” (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they’ll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don’t like you, they’ll spread that news just as quickly. Vaynerchuk’s book might not be revolutionary, but it’s a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers – to everyone who expects open, honest and caring relationships in their business dealings.

About the Author

Marketing consultant and speaker Gary Vaynerchuk is the founder of WineLibrary, co-founder of VaynerMedia, and the author of Crush It.



Good Manners Are Back in Fashion

Most octo- and nonagenarians can recall living in a very different world – one where they knew their local grocery store owner all their lives, and where good customer relationships mattered. “Courtesy and respect” were prevalent in those days, and word got around if someone in the community was rude. If customers were pleased, they told their family and friends. If customers were unhappy, they told even more people. Businesses “lived and died” on their reputations.

The growth of big corporations and the pursuit of profits changed these “old-world values.” Firms cut corners and “manners took a nosedive.” No longer did businesses build trust and loyalty through the countless small, personal interactions so crucial to all good human relations; instead, they tried to enhance their profits by eliminating all unnecessary niceties.

Enter the Internet, which dramatically changed the face of business. At first, its electronic remoteness and sheer size only extended individuals’ sense of isolation; people experienced fewer human interactions when they could purchase anything they desired online – they “never had to leave the house.” But...

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Comment on this summary

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    R. E. 8 years ago
    Teresa - You might also like Employees First, Customers Second, which just went online this week. It picks up on the theme you mention - caring for your employees.
    E. Rauzin, managing editor, getAbstract
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    J. S. 8 years ago
    VERY good book - excellent ideas - I believe Gary is spot on with his thoughts and ideas.
    • Avatar
      Koni Gebistorf 8 years ago
      If you're a wine enthusiast, make sure you watch some of his videos on YouTube. Hilarious.
  • Avatar
    W. W. 8 years ago
    I wish you had included some of the chapter titles so that one would know more about what the book covers.

    William Wargo
    • Avatar
      Rauzin Erica 8 years ago
      Thanks for the helpful suggestion, William. We really found a lot to cover in this book - and more subheads might have meant less room for meaty content, though I see the need for guideposts, as you suggest. Your comment confirms our general approach that we want to share these great books with our readers in a logical way that reflects as much of the content as possible. We appreciate your feedback very much. E. Rauzin, managing editor, getAbstract
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    M. M. 8 years ago
    I always wanted to know what about is social media? and finally found the answer to my question. Now is the time to get into the social media marketing. Thanks to the economy!!