This is the bestseller that made social theorist and New Yorker staff writer Malcolm Gladwell a household name. Published in 2000, it remains among the top 1,000 bestsellers on Amazon. Gladwell introduces concepts that still resonate – for example, that effective ad campaigns, clothing trends, ways of thought and cultural changes have “stickiness.” They stick in your mind and influence your actions, purchases and self-perception. He discusses “social epidemics” and social “contagions” marked by the spread of localized trends or attitudes – like hipsters wearing Hush Puppies. These epidemics spark broad change, generate solutions both conservative and “counterintuitive,” and redefine what you regard as normal. The theories Gladwell raises and the case histories he cites all support his central theme: that significant change doesn’t always evolve slowly. It can occur suddenly and spring from the influence of a small, select, well-connected few. getAbstract recommends this classic to those who want to understand how small events spark larger ones and how social change reaches a tipping point.
About the Author
New Yorker staff writer Malcolm Gladwell also wrote Blink: The Power of Thinking Without Thinking; Outliers: The Story of Success; What The Dog Saw: And Other Adventures and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.
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10 months agovery bad summary
3 years agoA summary far too superficial, similar to a summary from a customer @ amazon.com.It emphasizes mainly on describing “Connectors, Mavens and Salesmen” as well as the author. There were so many more important points, at times subtle, that should have made it to this summary...
5 years agoeste resumen no cumple los criterios de minimo 5 paginas