While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Some people believe good writing involves big words, long sentences and complicated concepts. Nothing could be further from the truth, explain Natalie Canavor and Claire Meirowitz, co-owners of a business writing consultancy and co-authors of this handy guide. That’s why they spell out the tenets of effective business writing in 52 simple “truths,” covering virtually every type of business communication, from emails, letters and reports to websites and blogs. Their message is that good writing is concise, engaging and accessible – much like human conversation. They warn that, in this day of information overload, your communications have to meet these criteria or no one will read them. Though their writing advice is not particularly groundbreaking, Canavor and Meirowitz offer a clear, comprehensive, easy-to-use manual. getAbstract predicts that their guide will quickly become a well-thumbed resource.
About the Authors
Natalie Canavor and Claire Meirowitz co-own C&M Business Writing Services. Canavor has written for The New York Times and Newsday. Meirowitz is a long-established editor and award-winning author.